Most of us know already that marketing isn't what it used to be. But the
question is, how is this knowledge affecting how we do business?
Are
we relying exclusively on traditional methods to build our business?
The answer to this question may in reality be 'yes' even if we have a
website and a few social networking accounts.
What we do with our
website and social networking sites, how we use them, will ultimately
determine whether we are really taking advantage of these newer mediums
and whether or not they will have an impact on our business.
If our website is fresh, regularly updated and well written
If we're really ON the social networks that we've decided will work best for reaching our potential customers
If we regularly post updates that our audience (and potential
audience) will find interesting, helpful and engaging (and this isn't
always easy!)
If we invest time in building a base of 'likers', 'followers' and/or 'pinners'
If we look for opportunities to engage with those who connect with us (liking, sharing, commenting on their posts)
If we persevere and don't give up, and continue to improve our social networking understanding and skills
If
we do these things, and assuming we have a good product and service and
deliver on our promises, then over time (and yes, it takes time) we can
expect to see results.
Social media, like almost all marketing,
rarely yields immediate results. But coupled with a good product and
service, a fresh and regularly updated website, periodic email marketing
along with a strategic approach, a regular investment of time, thought
and energy, the potential payoff for small business and businesses of
all sizes is, I believe, huge.
Time is a critical component in
this equation and for most of us this is the challenge. We want fast
results but, as the saying goes, Rome wasn't built in a day! And, it
never would have been built if someone hadn't laid the first stone and
then another and another...
Sue is the owner of 911SmalBiz, a
social media and internet marketing organization with a passion for
helping small businesses increase their impact, expand their market
share and improve their bottom-line.
Article Source: http://EzineArticles.com/7161976
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