One of the most cost-effective marketing tools for cultivating and growing word-of-mouth advertising today is social media.
It
isn't a slam dunk to growing your business. Far from it! But with a
serious commitment, a clear strategy and a long-term commitment that is
focused on the wants and needs of clients and potential clients, the
potential to build brand loyalty, develop brand ambassadors and build
one's client base and business is significant.
Avoiding an online
presence, including social media, unless you are set to retire your
business next year, is almost suicidal in today's economy. Waiting will
only put one further behind with more catching up to do down the road.
Consider these statistics:
In Canada, 82% of the population (28 million people) use the internet and 62% of these (17 million people) are on Facebook
In the United States, 78% of the population (245 million people) use
the internet and 64% of these (157 million people) are on Facebook
Facebook,
as the largest social network, both in terms of the number of users and
time spent on the site, is the most 'social' of the top five networks.
Those on Facebook are much more likely to be on the site to connect with
family and friends, in a more personal way, than they are on some of
the other top networks like LinkedIn, Pinterest and Twitter. Even
Google+ has not captured the same type of user as Facebook, yet.
This makes Facebook a challenge and an opportunity for small businesses and brands.
A
challenge because social media requires a different way of thinking
about how to grow our business. Push-style advertising that is all about
our business (similar to 'it's all about me' kind of thinking) doesn't
work.
So, how do you build a base of fans and brand advocates on
Facebook when the main reason they are online has nothing to do with you
and your business?
The answer isn't all that complicated, although that doesn't mean it is simple either.
What are some of the things families and friends talk about/share - in person and online?
life and relationships
pets, restaurants, recipes, cars, clothes, TV shows, movies, computers, sports, games, activities, bargains, etc.
And here lies the opportunity!
Because
businesses are in business to meet these kinds of needs and wants,
those that learn how to share their knowledge and expertise in ways
that:
add value to people's lives by focusing on their interests, wants and needs
Article Source: http://EzineArticles.com/7283123
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