วันอาทิตย์ที่ 28 ตุลาคม พ.ศ. 2555

The Biggest Reason For Social Media Failure

Many business owners (small and larger) start out with visions of grandeur when they launch into social media.

They've likely heard or been told that it is not a slam dunk, a piece of cake, but...

It's understandable really. With all the talk of social media and its growth, importance, consumer appeal, yada, yada, yada; one would think it was just a matter of planting the seed and watching it grow. But, it ain't so.

Real progress or growth, in fact any growth for most of us, is a slow, steady and often painful process. It rarely yields immediate results. Did you hear that? Seriously, it rarely yields immediate results.

Like most anything of value, social media requires time, attention and especially perseverance to produce results. That said, in today's world, not investing in this area is probably similar to not taking seriously the impact computers would have on business in the 70s and 80s and the internet in the 90s.

But, it's not too late to pick up where you may have left off with social media! To begin again with new fervour, commitment and determination.

If you've dropped the ball (or feel like you have) here are a few tips to get you going again:

Make the commitment! Get going - start again - make the first step. Make the decision you're going to suck it up, and endure the pain - like exercise it diminishes as you get in shape (or so I've been told).

Start with what you've got going and build from there. If you have a Facebook Page setup and it makes sense for your business to be on that platform, begin to build on what you started. Make sure you have a profile picture (logo or photo) that represents and is consistent with your brand. Use a cover image - whether it's a photo or an image designed for your Page - that works well for your brand. Start posting and inviting people to connect with you.

Establish a schedule - a realistic and challenging one - and stick to it. Rome wasn't built in a day and thinking you're going to go from zero to one hundred in a day is likely a recipe for failure. Make it a stretch but a reasonably manageable one. Then again, if you've been posting less than once every few weeks you have some work to do. An arbitrary number would be to start posting three times a week (on the platforms that make the most sense for your business) and build from there.

Be relational. Social media is 'social'. And that actually looks different on the various platforms. Facebook, Twitter, Pinterest and LinkedIn are all different 'animals'. You need to have a basic understanding of each.


Article Source: http://EzineArticles.com/7106713




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